Maxed Out Training | Fitness & Accountability Coaching for Busy Executives & Men

Who this is for

Built for men under real pressure

Business owners. Directors. Leaders. Fathers. Men with demanding schedules, high standards, and no time to waste, who are tired of starting over every Monday and want a body and a mind that hold up under the pressure.

The real problem

Most men don't fail from a lack of motivation. They fail because their week has no structure, and no one holding them to it.

It's not the gymYou can know exactly what to do and still never do it when life keeps moving the goalposts.

It's not willpowerDiscipline runs out fast when every session depends on you "finding the time" and feeling motivated.

You're carrying it aloneNo structure, no standards, no one in your corner, so it quietly slips, week after week.

What you get

A coach in your corner, and a plan that fits your life

No generic PDFs. No 6-day bodybuilder splits. Everything is built around the week you actually have.

Personalised training

Programming built around your schedule, your equipment and your starting point, not someone else's.

Simple nutrition

No weighing every gram. Clear, repeatable rules you can hit in restaurants, hotels and at home.

Tracking & check-ins

Weekly check-ins and clear tracking, so we review the numbers, adjust the plan and keep momentum.

Real accountability

Someone who actually notices when you go quiet, and holds you to the standards you set.

The framework

Simple. Repeatable. Measurable.

Three hours of training a week. One clear nutrition standard. That's the whole engine, and it works precisely because it's boring enough to stick to.

3

× 30min Lifts

Short, hard strength sessions that build muscle and protect you long term.

3

× 30min Conditioning

Efficient cardio work to drop body fat and sharpen your engine.

1

Rest Day

Programmed recovery. Rest is part of the plan, not a failure.

✓

Protein Each Meal

Protein every meal, mostly whole foods. One anchor that drives results without tracking everything.

Structure · Standards · Accountability

MENTAL PERFORMANCE COACHING

It's not just training. It's how you think.

Getting in shape is only half of it. Most of the men I work with aren't just carrying extra weight, they're carrying a chaotic head. Constant noise, negative loops, no room to think.

So we don't just fix the training. We rebuild the day.

We map out what you're actually doing from the moment you wake up, and we find the gaps, the things quietly draining you. The endless screen time. The morning that starts in reaction instead of control. The negative thought you let run the show.

Then we build the structure that clears it:

A morning that sets your head up before the day hits you
Simple standards that cut the noise and the decision fatigue
A way to catch a negative thought, name it, and turn it before it drags you down

Same principle as the training: a clear mind isn't built on motivation or willpower. It's a byproduct of structure. Build the system, and the focus, calm and control follow.

Restructure the mind as well as the body. That's the whole point.

FREE DOWNLOAD

The 7-Day Standards Reset

Stop relying on motivation. Get the exact 7-day framework my clients use to rebuild their standards. Training, nutrition, mornings and mindset. Enter your email and it's yours, free.

Max's story

Why I built Maxed Out

A few years ago, my life had no structure at all.

Work. Eat badly. Scroll my phone half the night. Wake up and do it all again. Weekends were drink, write off Monday, and start the same cycle over.

I got to a really dark place. And coming out of it, I knew something had to change properly.

Walking into a gym for the first time was scary. I remember thinking, is this even for me? But I came out of that first session feeling better than I had in years. So I went again. And again. And it started to build.

Then I got serious about doing it right. I came across Mike Mentzer and Dorian Yates and high-intensity training, and I realised something: I thought I'd been training hard, but I'd been training foolishly. When I actually started pushing a set to true failure, I learned I only needed to hit each muscle once a week, with proper recovery. Less time in the gym, not more. More recovery, better food, real results.

That changed everything, because suddenly it fit around a real life. Night shifts. Kids. Clubs. Work. I stopped watching rubbish on the telly, stopped scrolling, went to bed an hour earlier and trained in the time I got back. It wasn't about finding more hours. It was about how I prioritised the ones I had.

The structure I built didn't just change my body. It made me a better father, better at my work, and a steadier man.

That's why I built Maxed Out. Not to make men shredded. To give them the system that gave me my life back, built around their world, not a fantasy one.

Confidence is earned, not announced. It's the quiet result of standards you actually keep.

Client results

Real men. Real standards.

Only genuine client words go here, in their own voice, in an honest "old me / now" format.

Real client testimonial - Maxed Out Training

Coaching packages

Choose your level of support

Every level is built on the same framework. Structure, standards and accountability. The difference is how hands-on the support is, week to week.

Essentials

£49 / month

Custom training plan
Custom meal plan
Self-guided, no weekly check-ins

Apply now

Full Coaching

£99 / month

on a 6-month plan, or £149/month rolling monthly

Everything in Essentials
Weekly check-ins & accountability
The full standards & mindset system
Ongoing support, the whole way

Apply now

Corporate & team coaching

Wellbeing and performance for teams under pressure

Bring Maxed Out into your business. I work with companies to build sharper focus, stronger mental performance and healthier, more resilient teams, especially in high-pressure roles like sales and leadership. Less burnout, higher standards, and it is all built around real working weeks rather than a fantasy schedule.

In-person talks and presentations

I come to your team in person to speak on structure, standards and getting your health in order, framed for busy professionals rather than gym fanatics.

Mental performance and resilience

Practical support for high-pressure roles, especially sales teams and leadership, so people stay sharp, steady and harder to knock off course.

Structured monthly sessions

I come in each month, review each person's plan and give them clear structure to follow. Simple, measurable and repeatable, so progress does not depend on motivation.

Ongoing wellbeing support

Continuous support for your employees between sessions, so momentum holds and wellbeing does not slip when the workload gets heavy.

Enquire about corporate packages

How it works

1

We talk first.

A proper conversation about where you're at, what's not working, and whether this is even the right fit. No pressure, no hard sell.

2

We build your system.

Training, nutrition and daily structure built around your actual life, not a generic plan.

3

We keep you accountable.

Ongoing support so you don't drift back to starting over every Monday.

A few honest answers

"I don't have time."

That's exactly who this is built for. The whole point is a system that fits a demanding schedule, not one that needs you to find hours you don't have.

"I've tried everything before."

Most people I work with have. The difference here isn't more willpower, it's structure that holds when motivation runs out.

"Is this just training?"

No. We rebuild the body and the mind. Daily habits, focus, and how you handle pressure.

Apply for coaching

Ready to take back control?

Tell me where you're at and what's getting in the way. If it's a fit, I'll personally come back to you about working together. No spam, no pressure.

Limited coaching spots, quality over volume
A direct reply from Max, not an autoresponder
Built for a real, busy schedule

Thanks, your application is in. Max will be in touch shortly.

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Your details stay private. You'll only hear from Max about coaching.

Get in shape on 3 hours a week